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Series of how-to videos with NFL dads doing their daughter's hair.
February 3, 2016
By: Christine Esposito
Editor-in-Chief
P&G's Pantene is celebrating the next generation of strong women within its ‘Strong is Beautiful’ campaign, with a specific focus on the role dads play in developing self-confident girls. The P&G hair care brand has partnered with three NFL dads—New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten—to help give dads the tools to spend more quality time with their daughters – an act that helps foster confidence and strength...
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